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November 2018 Update

Hi everyone,

It’s that time of year again… The time when I look at the calendar and realize that we missed the window of opportunity to release a seasonal pumpkin spice flavor for Super Body Fuel, and that we’re too busy to justify doing something so silly and frivolous when we’re frantically trying to build up a stable production team in time for the new year.

But this year, things are different.

We’re doing it. We’re doing the pumpkin spice (okay, the pumpkin pie spice, for you pedants out there) and we’re doing it only semi-ironically, because it’s delicious. And it’s the real thing – nothing but real, certified organic spices: cinnamon, ginger, allspice, cloves, and nutmeg.

Come and get it. We’ve made one batch of each (Milk FuelSuper FuelKeto FuelAthlete Fuel), and we’ll make more if you all like it that much, but we’ll only keep making it until the end of the year. That’s the plan, at least. ;)

Thanks to the Super Body Fuel team for keeping this train chugging along so smoothly and getting behind the pumpkin spice crusade with such enthusiasm that I just couldn’t come up with any reasons not to make it happen. You all are awesome. :)

In other news, we’re rolling out an update to the potassium source in Keto Fuel and Super Fuel, because just using Potassium Bicarbonate alone makes the drink too alkaline. In order to bring the pH down and make it more neutral (and easier to digest), we’re using a combination of Dipotassium Phosphate and Potassium Bicarbonate instead, and replacing the Calcium Phosphate with Calcium Citrate, to keep the phosphorus content from getting out of hand. Specifically, the Dipotassium Phosphate will provide 100% DV of phosphorus, with some additional phosphorus coming from the oat flour or rice protein in the mix.

This should not affect the flavor – after a lot of testing, we’ve found that this is the best combination of potassium sources for flavor neutrality, while most other potassium sources have strong bitter or sour notes. And because it’s not so alkaline anymore, it won’t pop and fizz with carbonation after you shake it up, and more importantly, you can add berries to it without the acidic juice reacting with the bicarbonate and tasting weird, yay! :D

Hmm, perhaps a real strawberry flavor could become an option down the road?

Well, let’s see how things go with the pumpkin spice, first. ;)

Have a great holiday season, everyone. :) And we’re not going to do a sale for Black Friday or Cyber Monday or anything like that, so don’t wait around for it. Maybe we’ll do an anti-sale, where everything costs twice as much. You’d like that, right? ;p

Thanks and Thanksgiving to you all! :D

Alex Cho Snyder (axcho)

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