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January 2017 Update

Hi everyone,

Happy New Year! :) This past year has been quite a trek for us at Super Body Fuel, with a lot of milestones and changes – not the least of which was the business finally breaking even halfway through 2016! :p

I’m really looking forward to 2017. I think it will be a lot more fun. ;)

Here are the headlines:

  • Sale! 10% off this week with coupon code: TAKEOFF
  • Our vegan vitamin mix: finally shipping. Again.
  • DIY support including ingredients and published recipes.
  • Vanilla beans instead of vanilla extract: no more sugar!

Read on for the full story.

Things have been coming together. The product has improved so much, from better packaging to smoother rice protein and lysine to fart-free fiber sources and monkfruit with no stevia aftertaste. And soon, we’ll have our own custom vitamin premix again, providing an optimal micronutrient mix that I’m really excited to experience for myself and share with you.

Production is now a smooth and streamlined process, with an awesome team. Ben is now shipping your orders and managing the warehouse and ingredient supply, while Justin and Jamaica are manufacturing hundreds of bags a week with William’s part-time help. With daily operations safely in their capable hands, I am finally able to direct my attention to new initiatives and improvements for 2017, which I cannot wait to share with you all. :)

But first, we’re doing a New Year’s sale, just like last year, to help you out with your diet-related resolutions (or intentions, if you prefer) this year.

Use the coupon code TAKEOFF to take 10% off everything this week at Super Body Fuel.

And here’s some good news: After a delay of over two months, our second shipment of the custom vitamin premix has just been released from final testing and will be arriving soon. We hope to start using it within a couple weeks, instead of the Paradise Herbs vitamin we’ve been using in its place.

Even better, we’ve found a new vitamin manufacturer that will be able to process our orders much faster and provide us with a more reliable supply of the premix. So we look forward to not running out of it in the future! ;p

That also means that we can start selling the vitamin mix as a standalone product, as promised. A big part of what I want to do this year involves supporting the DIY community, starting with making the vitamin mix available, and then publishing our finalized recipes along with better educational content about nutrition and the practical side of getting started with DIY.

And yes, there are some recipe updates on the way. Aside from the vitamin mix, that includes using whole ground vanilla beans instead of a sugar-based vanilla extract for our vanilla-flavored variations. That way we’ll really have no amount of added sugar at all in our products! Plus it has a more complex, authentic flavor when you use the whole bean (or technically, the whole seed pod, for those of you with legume allergies). It’s kind of floral, actually.

More to come. In the meantime, enjoy the sale. If you have a subscription, feel free to cancel it and start a new one with the coupon code so you can get that 10% off. ;)

Thanks for your support, and best of luck with all your new endeavors in the new year. :)

Alex Cho Snyder (axcho)

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October 2016 Update

Hi everyone,

We’ve got a lot of news to share with you, some good, and some not so good.

Here’s what’s happened in the last couple months:

  • Started using our new, vegan vitamin mix, but ran out!
  • Hired two manufacturing technicians, Ben and Justin.
  • Monkfruit instead of stevia: no more weird aftertaste!
  • Added lysine: for a more balanced amino acid profile.
  • Acacia instead of inulin: fiber with fewer farts!

So, the biggest news is that we finally started using our vegan vitamin premix, after an unexpected month-long delay with the manufacturer. Awesome! The bad news is that we just ran out, after a surge in orders following a feature on Good Mythical Morning and another unforeseen delay with our second shipment of the premix. :(

According to the manufacturer, it should be ready in another couple weeks. From now on, we’ll expect a significant delay and plan accordingly. :p

In the meantime, we’ve rush-ordered a bunch of the vegetarian vitamins from Paradise Herbs, which some of you may remember from our Custom Body Fuel days. They are listed as vegetarian, but not vegan, most likely due to the Vitamin D3, usually derived from sheep’s wool. We’ll be using them as a stopgap measure for the next couple weeks until the second shipment of our vegan vitamin premix arrives.

If you’d prefer a refund, let us know and we’ll take care of that for you.

In other news, Ben and Justin have joined the Super Body Fuel team as of September, and are doing a great job as our new manufacturing technicians. You can thank them for cranking out all the orders you’ve gotten in the last month! :) Richard has been accepted into programming school and is now a full-time student here in San Francisco.

Here’s what is coming up:

  • More magnesium: based on estimated paleolithic intakes.
  • Bigger bags: 40-meal option for Schmilk and Keto Fuel.
  • Selling our vegan vitamin mix as a standalone product.

We’ve been transitioning our recipes to use acacia gum instead of inulin as a source of prebiotic fiber. Based on our tests (thank you, volunteers!), inulin is much more likely to cause gas than acacia gum, so we’ve phased it out along with the potentially allergenic psyllium husk and the similarly gas-inducing tapioca flour in Light Fuel.

Please let us know if you notice a difference! With any luck, it will be a good difference. ;)

Thanks as always,

Alex Cho Snyder (axcho)

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August 2016 Update

Hi everyone,

We’ve been overdue for an update. There’s a lot to say, but most importantly, we’re hiring! :D

We’re looking to add two people to our manufacturing team over the next few weeks, so if you know anyone in San Francisco who might be interested, please spread the word! :) Here’s a link to the job description:

So, here’s what happened this summer:

  • Started selling sample sizes of all our products!
  • New rice protein supplier: milder flavor, still organic.
  • Adjusted scoop sizes: corrected for compacted powder.
  • New supply tracking system: no more ingredient shortages.

We switched from Ortiva rice protein to Gabiotein after getting a couple complaints from customers who thought the taste was worse than before, when we were using Oryzatein. Now, I don’t think anyone could say that – the flavor is about as bland as you can get, and when it comes to protein powder, that’s a good thing. ;)

We also implemented an automated system of ingredient tracking, which calculates the amount of each ingredient we have in stock based on our batch records and our receiving logs. This solves the problem of suddenly realizing that we’re out of potassium citrate and then being backlogged for a week while we wait for a new shipment. So you can look forward to more reliable turnaround times for your orders!

And here’s what is coming up:

  • Hiring two new manufacturing technicians.
  • New vegan vitamin mix: just waiting on testing…
  • Monkfruit instead of stevia: no more weird aftertaste!
  • New fiber sources: iterating toward a fart-free formula.

Our eagerly awaited vitamin premix was manufactured in late July. But it has been stuck in testing… literally. :p Too much xanthan gum for the lab equipment to handle, apparently. We are anxiously awaiting resolution of this issue.

Also, we recently discovered that a nontrivial fraction of our customers have experienced a lot of gas from our products (more from Light Fuel, less from Schmilk). We’re currently running experiments with as many brave volunteers as we can muster, in order to find the fiber sources that cause the least gas for the most people. If you’d like to be a guinea pig as well, please let us know! :)

Richard has been transitioning from manufacturing to a part-time scripting role with Super Body Fuel, and is now applying to schools to pursue a career in programming! His brother Matt started working with us this summer, and you’ll probably be hearing more from him in the coming months.

But we still need to hire two more people, just to keep up – and to free up my time from shipping out your orders every day, so I can finish up the website like I’ve been promising for the last few months! ;)

So please check out the job description and share it with your SF friends. Thank you! :)

Alex Cho Snyder (axcho)

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Manufacturing Technician

Manufacturing Technician

We’re hiring!

About Us

Super Body Fuel is a small, self-funded food manufacturing startup in San Francisco’s industrial Dogpatch neighborhood. We make it easy for people to take control of their health and achieve their ideal diet, regardless of time, money, or dietary restrictions. That is, we make nutritionally complete, powdered meals available in diet plans ranging from ketogenic to high-protein. Our products are engineered for optimal nutrition and the widest possible accessibility. That means they are not only affordable and tasty, but also vegan, hypoallergenic, and free of artificial sweeteners and added sugar.

We’ve been growing organically for the past year, without the aid of an advertising budget or venture capital (though we did get some nice coverage in The New York Times and Forbes!). Now we’re looking for a Manufacturing Technician to help us take the next step in scaling our business and bringing optimal nutrition to the world.

About the Job

As a manufacturing technician, you’ll be responsible for turning ingredients into finished products. This includes measuring and mixing ingredients, packaging products, and keeping batch records, as well as cleaning and maintaining the manufacturing facility and equipment. Your focus is on meeting quality standards, following safety procedures, and producing quickly and consistently enough that our customers never have to wait for an order. You’ll work alongside one other manufacturing technician, as well as the warehouse manager, who is responsible for supplying you with ingredients and shipping out products to customers.

In this role, you’ll be working ~30 hours a week at $14/hour at our Dogpatch facility. Opportunities for more hours, more pay, and advancement to warehouse management or marketing roles may become available as our company grows.

About You

You like working with your hands and easily slip into a meditative flow state while doing repetitive tasks. You have an eye for detail and notice when an ingredient measurement is off or a bin has not been thoroughly washed. More importantly, you care about quality and take the time to correct a problem even when it’s not convenient. You are always eager to help out your team and to be the kind of person they look forward to working with each day. You have no problem remembering all of our operating procedures or asking questions when you aren’t sure what to do. And at the end of the day, you feel genuine satisfaction looking over a shelf full of finished product and a spotless workspace with everything in its place.

Previous kitchen experience is a plus. Good writing skills are a must for future advancement opportunities.


  • Produce the required number of batches every week.
  • Clean and maintain manufacturing facility and equipment.
  • Follow operating procedures to ensure health, safety and quality.
  • Keep detailed batch records, including measurement confirmations.
  • Measure ingredients quickly and accurately, within 1 gram or less.
  • Restock ingredients from bags weighing up to 55 lbs.


  • You care about health and nutrition.
  • You are willing and available to work ~30 hours a week.
  • You are able to pass a California Food Handler Certification test.
  • You have the dexterity to measure quickly and precisely.
  • You have the stamina to stand for several hours.
  • You have the strength to lift and carry 55 lbs.
  • You easily remember rules and procedures.
  • You enjoy organizing and cleaning up.
  • You manage your time efficiently.

How to Apply

Super Body Fuel is growing and we are looking for employees who want to grow with us and make a difference in the world. If you are interested, please email your resume to jobs AT superbodyfuel DOT com along with a few sentences telling us about the food that you eat (or don’t eat, if that’s more interesting!). We like people who really care about what they do, so tell us what inspires you to join our team.

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All the Samples

We are now selling (finally) all the samples.

Soon-to-be Schmilk Chocolate samples.

Now that Rosa Labs has switched entirely to soy protein with the release of Soylent 1.6, we’ve been giving away a lot of Schmilk and Light Fuel samples to people with soy allergies. I’m one of those “allergic to everything” people, so all of our stuff is hypoallergenic, or rather, free of the top eight allergens – including gluten and soy.

Anyway, all that work going back and forth by email to work out each sample order and manually entering them into our shipping system has finally motivated me to actually add samples to the Super Body Fuel website as legit products you can buy. :p

So now you can get individual meal samples of any flavor, with the exact same formula and nutrients as the full packs:

Oh, and you can also use the SCHMAMPLE coupon code for 20% off. Enjoy. :)

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An Ample Supply

Have you heard of Ample?

Just some Ample. Pretty tasty.

It’s a new Paleo soylent, just wrapping up its first crowdfunding campaign. And I just bought a lifetime supply. That’s right, I just pre-ordered a lifetime supply of a competing product. Why?

A year and a half ago, when I was running Custom Body Fuel, my dream was to make the ultimate Paleo (and vegan, and hypoallergenic) soylent that would follow all the latest science and make everybody happy – vegans and Paleo people alike. But I never succeeded in making this happen (though I did try, as some of you may remember). The thing is, I was just too busy trying to figure things out at Custom (and then Super) Body Fuel, focusing on what you all actually wanted, which was not necessarily the Paleo pipe dream so much as affordable, pretty decent-tasting, easily customizable meals for all different diet plans, from ketogenic to athletic.

But I still hadn’t let go of that Paleo soylent dream. And when I first heard about Ample earlier in May, I was pretty jealous! Here was someone doing exactly what I had wanted to do, and they were doing it really well, too, making none of the (many) costly mistakes that I made in the past two years, following exactly the advice that I would give someone trying to start something like this today. And they reached their funding goal in less than two days.

So I had to somehow come to terms with this. I realized that what I was doing at Super Body Fuel was different than Ample, and that it was still unique and valuable, along with my plans for where to take this in the future (more on that later). But I also came to realize that I was no longer the best person to bring this Paleo soylent into the world. Last Friday, I met Connor, Ample’s founder, and I honestly believe now that he is the right person to make this happen.

There’s only so much time we each have in this world, and only so many things we can pour our energy into accomplishing. It is a rare treat to find someone whose vision aligns so closely with your own that you can trust them to make the same decisions that you would have, except faster and more easily because they have focused their entire life into honing those particular skills. I have experienced this in creative collaborations with artists and designers on game projects, and I look forward to experiencing it here, too.

So I bought a lifetime supply of Ample. It’s a token of my belief in Connor to make the product that I’ve been looking for, and bequeathing this dream of mine into his hands. It’s an investment into a promising startup, but really, there are so many times when I’ve wished that I had a bottle of powder in my backpack, ready to fill with water and shake at a moment’s notice when I need a quick (but healthy) meal, that practically speaking, it’s any easy choice. I know as well as anyone that it’s not always easy to keep a pitcher of Schmoylent in the fridge at all times, and even when you do it’s not always nearby when you need it. And I’m allergic to Soylent 2.0. :p I’m looking forward to solving that problem with Ample.

Nice ingredients list.

So, if you’ve been looking for a Paleo soylent too, I think you’ll want to get in on this. You have less than two days to pre-order before the campaign ends, on Wednesday, whether you want a lifetime supply or a sample pack, at Ample Meal: Optimal Nutrition in 1 Minute. Even if you’re not Paleo, the nutrition is top-notch and the taste is surprisingly good. There’s also a vegan, hypoallergenic version available, Ample X (that’s the one I’m getting). Worth trying if you can get it. And you can.

And if you’re in Australia, check out PrimalKind. They’re also working on their own Paleo soylent, with a vegan version available as well. And I’ve been talking with both, doing my best to help them out (use monkfruit instead of stevia, to start with!) so that they can make a better product for all of us.

Thanks everyone.

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Less Bag, More Scoop

We’ve upgraded our packaging.

Our pouches are upstanding.

No more simple plastic bags, with only a laser-printed Nutrition Facts label to elevate them above humble homebrew status. Instead, we are proud to package our product in heavy-duty mylar pouches, with zip locks and tear notches, and custom scoops. And of course, excellent impermeability to oxygen and light.

The labels still look pretty much the same, but you know, progress. ;)

Begun, the bulk packaging has.

The nice thing is, we’re noticing that this change is speeding up our manufacturing process considerably. Instead of measuring powder into five individual bags, sealing them, wiping them off, applying stickers, and combining them into packs, we measure the powder into one big pouch for each pack, and add a scoop.

That’s a good thing, because we’ve been a bit backlogged with orders in the past week, trying to adapt to this new process. But now we’re making an extra batch or two per day, and hopefully backlogs will soon be a thing of the past!

With some luck, this should also free up time to make some much-needed improvements to the website. Or, more accurately, to finish the website. :p We’ve been so busy just setting up operations and keeping up with orders, we have entirely neglected our poor website for the past nine months. About page? “Coming soon!” FAQ? “Coming soon!”

At long last, “soon” is finally coming, well… soon.

So, there’s that to look forward to. :)

Scoop inside!

The key innovation here is the addition of measuring scoops for each pack. Each product – Schmilk, Keto Fuel, Light Fuel, and Athlete Fuel – has a different volume of powder per serving, and a different scoop to match.

We found that many customers prefer to make one meal at a time instead of a whole day’s worth, and that the measurements make the most sense when each day is split into four servings. So we realized that we could improve the flexibility of the experience, reduce excess packaging, enhance the presentation, and streamline our manufacturing process by switching to larger bags with scoops.

Testing scooping methods for accuracy.

Doing it right meant taking a lot of time to determine the correct scoop measurements, and figuring out which scooping methods created the most consistent results. The tricky thing about volume measurements is that powder can be bigger or smaller depending on how compressed it is. Lightly sifting flour into a measuring cup will result in a drastically different amount than packing it in as tight as you can.

We found that scooping from the naturally compacted powder within a bulk bag, then shaking off the excess powder to level it, produced the best results. It’s also the most obvious way to do it, given a bag of powder and a scoop. That, and a lot of trial-and-error with dozens of scoops of all sizes, is how we determined the sizing for each of our final scoops.

To account for the unavoidable margin of error involved in portioning powder by volume, we add a little extra powder so that no one is stuck with a missing meal at the end of the bag. Still, if you need to control your intake down to the nearest calorie (to whatever degree that is actually possible) you’ll probably want to use a digital scale to measure everything by weight. Actually, that’s what I use for everything – saves washing measuring cups for oil or milk. ;)

If it turns out that the margin of error is greater than we accounted for, we’ll adjust and add even more extra powder to each pack. Let us know how it goes for you! :)

Oh, and there’s one more thing you may be able to look forward to thanks to this change. Faster production means more time for other things, like… samples. Lots of people have been asking for single-serving samples of all the flavors of each product.

That just might be coming soon. Stay tuned. ;)

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March 2016 Update

Hi everyone,

Happy March! :) We’ve been busy with a lot of projects here at Super Body Fuel.

Here’s what we’ve been working on in February:

  • Monthly subscriptions: $5 off per pack for automatic reorders
  • Credit card payment option: not just PayPal anymore
  • New rice protein supplier: smoother texture, milder flavor, organic

At long last, automatic monthly subscriptions are now available, with a discount to reward our repeat customers! :) You can find them at the end of the Shop page on our site. We’ve also been approved for a new credit card processor, which provides a welcome alternative to PayPal.

We’re also about to start using a new rice protein, Ortiva, which is smoother and milder in taste than the Oryzatein brand we’d been using previously. Plus it’s organic! ;) We’ve been busy tweaking all our recipes to account for the slight change in flavor.

And here’s what is about to happen in March:

  • Bulk packaging: all the powder in one bag with a scoop
  • Vitamin premix: finalizing the formula with manufacturers

We are extremely close to rolling out our new bulk packaging. We’ve got the new mylar pouches, and we’ve been testing scoops of various sizes and styles. After we have updated our scoop specifications to account for the lower density of the new rice protein, we will be transitioning as soon as we can.

We’ve also been working with a number of manufacturers on a custom vitamin premix, and this month we expect to pin down the formula and pricing. From that point, it may be up to two months before we receive the premix and can start using it in our products. But we’re really looking forward to having our own vegan vitamin mix, made to our specifications with the most bioavailable compounds in the optimal amounts for human health and performance.

Hope you’re excited too! :) This is all a work in progress – so please, let us know what you think. Your feedback has already helped shape the direction of Super Body Fuel.

Thanks again,

Alex Cho Snyder (axcho)

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February 2016 Update

Hi everyone,

A lot has been happening this year at Super Body Fuel! :)

Here’s what happened in January:

  • International shipping! :D Now shipping everywhere in the world.
  • New pricing: lower base prices, separate shipping, no bulk discount.
  • Light Fuel upgrade: more protein, gluten-free oat-based taste.
  • Schmoylent discontinued in favor of new Light Fuel and Schmilk.

You can read more about the international shipping and pricing change here, and the new Light Fuel recipe and discontinuing Schmoylent here. There are still a few packs of Schmoylent left, by the way, so hurry if you want it!

And here’s what we’re considering for February:

  • Monthly subscriptions: 10% off per pack for automatic reorders
  • Bulk packaging: all the powder in one bag with a single-meal scoop

Given the pricing change, we’re thinking of offering a discount on automatic monthly subscriptions, in order to reward our repeat customers. This effectively replaces the bulk discount that used to reward larger orders.

We’ve also started gathering feedback from our repeat customers about some proposed packaging changes. The majority have responded in favor of switching to one big, resealable foil bag per pack, with a scoop that measures 1/4 of a day’s powder. This improves durability, shelf life, visual appeal, flexibility of meals, and has the potential to reduce costs and packaging waste in the long run.

What do you think? :) Let us know and help shape the future of Super Body Fuel!

Thanks as always,

Alex Cho Snyder (axcho)

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The Last Schmoylent

We’re tired of being the Soylent knockoff.

This era is over.

That made sense back when you had to wait for months for your Soylent, but now you can get it right away.

At Super Body Fuel, we’ve honed an inclusive but minimal selection of product lines to cater to all needs, from cheap and tasty Schmilk, to dairy-free ketogenic Keto Fuel. But we still sell Schmoylent, simply because there are people who have been using it for a long time now, and they want to keep using it because it works for them and they like the taste.

It’s time to make a change.

Coming from a Paleo dietary background, Richard and myself at Super Body Fuel like to encourage lower-carb eating habits versus the more conventionally high-carb Soylent 1.x and Schmoylent. It’s been gratifying see Soylent’s carb content gradually come further and further down, until with Soylent 2.0 the carbs measure at just 33% of total calories – close to the carb count of our low-carb Light Fuel blend!

But we’ve kept Schmoylent at the 50/20/30 carb/protein/fat ratio that Soylent 1.0 introduced. And that no longer makes sense. If you want high-carb, Schmilk is a much better choice than Schmoylent – it’s cheaper, tastier, and if you can’t drink dairy milk than you can use soy milk instead. There’s no reason to have two high-carb products when one is clearly better in multiple ways.

And if you want Schmoylent because of the taste and you’d rather use oil and water instead of milk because of an issue with dairy and soy, we have a new solution for you:

A new Light Fuel, redesigned to have a higher protein content, along with the oat-based taste of Schmoylent, while still fulfilling its low-carb function. It’s basically a merging of Schmoylent and Light Fuel. You could call it Schmoylent if you want, but we’re going to call it Light Fuel. Now available at a Super Body Fuel near you! ;)

All our Light Fuel customers are enthusiastically on board with the upgrade, and our Schmoylent customers will be switching to the new Light Fuel, the high-protein Athlete Fuel, or the conventional Schmilk, depending on their needs.

We’ve got a few more packs of Schmoylent Plain and Schmoylent Chocolate in stock, but once those are sold out, that’s it! No more Schmoylent.

Only Light Fuel will remain as its spiritual successor.

Schmoylent is dead. Long live Light Fuel! :D