Happy New Year! :D
I wanted to give you a heads up about an experiment we’re doing for January. Instead of a coupon code for 10% off, we’re reducing prices by over 20% for the whole month. Yes, right now – see for yourself:
Why? Because I’ve calculated that this is the lowest price we can offer without losing money on any purchase – in other words, slicing down our profit margin to its absolute minimum! My goal with this company has always been to make a product that is accessible to everyone – not just in terms of dietary restrictions but also in terms of price.
Our prices have been pretty good already – low enough that most of you actually save money with every Super Body Fuel meal you have! But I want to get them even lower, without compromising on the quality of our ingredients. And I think I can do that by taking the money that would typically go to advertising and paying back investors, and cutting it out of the price entirely.
As a self-funded startup that has so far put zero money into marketing and has still nearly doubled in size over the past year, we can choose to do that. But it also means that the only way to raise money for future improvements (or just scaling up to serve more customers) is by gradually saving money from the profit that we earn on every purchase. So lowering prices is a dangerous game to play.
But I figure doing it for one month can’t hurt. ;) So let’s see what happens! :D
Maybe we’ll attract a bunch of new customers and the increased volume will bring our overhead down, carving out a little more profit margin, even at the lower prices. Then everyone wins! :) At the least, it will give us a more tangible sense of where we need to be before we can make this pricing permanent.
Here is how the prices have changed:
Schmilk – from $6/day to $5/day (or $4/day for a subscription)
Super Fuel – from $10/day to $8/day (or $7/day for a subscription)
Keto Fuel – from $10/day to $8/day (or $7/day for a subscription)
Athlete Fuel – from $10/day to $8/day (or $7/day for a subscription)
And if you’re wondering, yes, these prices make us one of the least expensive options available in the US. You’re welcome. ;)
Thanks for making this all possible. Do great things this year! :D
Alex Cho Snyder (axcho)