January 2020 Update

Hi everyone,

Happy New Year! :D I can’t believe it’s 2020. Back when I was a kid, playing Civilization II, the year 2020 was when the game ended. When the future began. And now, it’s the future. :o

We’ve got a ton of updates to fill you in on, and even more coming up. Let’s get started:

• New Year’s Sale! $5 off with coupon code: ITSTHEFUTURE
• Milk Fuel Plain small bags on sale till they’re gone!
• Scoops optional: remove from cart page, email us to add.
• New, tasty rice protein: almost all the old stock is cleared out!
• Keto Fuel reduced sodium: most flavors now at 100% DV.
• Pumpkin Spice: still available, until it’s sold out!

And more excitingly:

• Keto Fuel Strawberry is here: under 20g net carbs per day!
• Omega-3 included: 800mg DHA, 2g Myo-Inositol per day.
• New website, new brand, scaling up production soon…?

For our New Year’s sale this year, get $5 off in January with coupon code: ITSTHEFUTURE

If you have a subscription, just email us once your subscription renews and we’ll take off the $5 for you. :)

We also have a few more Milk Fuel Plain smalls left, the last of the small bags. Help us get rid of them – they’re on sale for really cheap! ;) And of course, pumpkin spice season may be over, but we still have plenty of Athlete Fuel Pumpkin Spice, Milk Fuel Pumpkin Spice, and Super Fuel Pumpkin Spice left in stock.

Scoops are now completely optional – no more scoops in the bags – and you can opt out of scoops for your order by removing them from the cart before checkout. If you want a scoop for a subscription renewal, just email us and let us know if you want a scoop next time or every time, and we’ll make sure you get it. ;)

More deliciously, our new organic rice protein with the amazingly neutral taste has been giving a big boost to the taste of our shakes (and my confidence in recommending it to people) and almost all the old rice protein stock has been cleared off the shelves. Yay! :D We’d love to hear if you can taste the difference.

Also, most flavors of Keto Fuel have been switched over to the 100% DV sodium amount, bringing it in line with our other products. Only a few flavors – cinnamon and plain – still have the old 150% DV sodium in stock. And once those are out, it’s 100% DV all the way! ;)

So… can you guess what’s so great about this neutral rice protein and this lower sodium for Keto Fuel? It means we can finally do Keto Fuel Strawberry! :D Yes, it tastes great, and it’s packed with real, super-expensive freeze-dried strawberry powder, just enough to keep it under 20g of net carbs per day. Try it out, I can’t wait to hear what you think. :)

And then there’s my favorite new feature – vegan long-chain omega-3 fatty acids included in the form of algal DHA powder, and the artist formerly known as Vitamin B8 who we call… Myo-Inositol. :) We’ve only recently started production on these new (dare I say… final?) formulas, so the update has only made it to a few flavors at present (Athlete Fuel Plain and Super Fuel Plain, for example). But keep an eye out for that in the near future!

With this update, your bases are covered as far as omega-3 intake, with no need for fish oil or copious quantities of chia or flax – this provides 800mg of DHA per day, with over 1000mg of total omega-3 fatty acids in the powder, and over 2000mg when mixed with oil or milk. This is a big deal. It took a little while given some delays with our supplier, but we worked it out – and now it’s here. Plus the Myo-Inositol, at 2g per day, should help keep your brain and hormonal system functioning properly. :)

Thanks to everyone who filled out our survey on these obscure nutrients! :D Based on your feedback, we decided to leave off the Acetyl-L-Carnitine, as our extra Vitamin C intake should ensure that your body synthesizes it from protein, and excess oral consumption can interfere with thyroid metabolism. But Myo-Inositol is legally required to be included in baby formula (as is DHA, for that matter) so we figured we should require it of our own. And probiotics proved to be a much more controversial option than expected, so we’re definitely skipping those. Take your probiotics separately, if you want ’em. :d

Oh, and I almost forgot – we’re rebranding. ;) We’ve been working on a fancy new website, and we just signed a deal with a bigger manufacturer to seriously scale up our production capacity. More to come in the next few months… :o And, we want to include some customer photos on the new site for our featured testimonials, so if you want to be famous with your photo on our fabulous upcoming website, send us an email. ;)

In the meantime, enjoy the New Year. Wishing you all the best in 2020! :D

Thanks everyone!

Alex Cho Snyder (axcho)