August 2019 Update

Hi everyone,

Happy August! :) It’s been a long time coming, but we’re finally releasing our strawberry flavor, with real freeze-dried strawberries! :D We’ve wanted a fruit flavor in the lineup for a long time, and now that we’ve adjusted our recipes to bring down the pH (as of last November) and found a really delicious freeze-dried strawberry supplier, it’s finally a reality.

Based on our disappointing experience with Keto Fuel Coffee (pretty much everyone hated it), we’ve refrained from making a Keto Fuel Strawberry, since the flavor of the strawberry really clashes with the rice protein, and doesn’t create that delicious strawberry cereal taste that you get with the oat-based mixes – not to mention all the carbs that real strawberries introduce. So you get to choose from Super Fuel Strawberry, Athlete Fuel Strawberry, and of course Milk Fuel Strawberry (it’s really good). :) For all you ketoers out there, Keto Fuel Chocolate is still a favorite.

The only drawback with freeze-dried strawberry powder is that it’s really expensive. As in, it becomes the single most expensive ingredient in any product we add it to, even though we’re just using it for flavoring. :p So at our current subscription prices, we would actually lose money selling strawberry, and at our one-off prices, we barely break even.

So naturally, we’ll start by selling it at our one-off price, no subscriptions allowed. This is a test run, and we’ll see what you all think. If you just can’t get enough, and you’d even pay a little more just to have it as a regular option, let us know! Vote with your dollars and your comments. ;)

And no, if we have to use a “natural strawberry flavor” (fake) we won’t do it at all. Strawberry in particular is a really difficult flavor to synthesize well. It just doesn’t compare to the real thing. And we need to have the real thing. That’s how we do it.

Oh, and for those of you with strawberry allergies, we are producing our strawberry batches separately to avoid cross-contamination, so you should be good with your usual flavors. ;)

In other news, we’ve heard your overwhelming response in favor of making scoops an optional add-in to the shipping box, instead of including them automatically with every bag – thanks to everyone who filled out the survey! :D We’ll get to work on switching over our systems and processes to make that happen.

At the same time, we also hear that most of you don’t need the small bags of Milk Fuel, while some of you really love Milk Fuel Original and would be heartbroken to see it go. So we’re just going to stop producing the small Milk Fuel for now, while continuing to produce Original (and the other flavors) in the larger size. If you really want the small, now is the time to stock up! ;) And if you want to adjust the timing of your subscription to account for the larger size, just send us an email with the details and we’ll get that set up for you.

We’ll revisit the fate of Milk Fuel Original later on, so please don’t hesitate to send us your feedback on it too! In the meantime, please enjoy Strawberry and let us know what you think! :D We’re so excited to hear how it goes for you! :)

Thanks everyone!

Alex Cho Snyder (axcho)