A lot has been happening this year at Super Body Fuel! :)
Here’s what happened in January:
International shipping! :D Now shipping everywhere in the world.
New pricing: lower base prices, separate shipping, no bulk discount.
Light Fuel upgrade: more protein, gluten-free oat-based taste.
Schmoylent discontinued in favor of new Light Fuel and Schmilk.
You can read more about the international shipping and pricing change here, and the new Light Fuel recipe and discontinuing Schmoylent here. There are still a few packs of Schmoylent left, by the way, so hurry if you want it!
And here’s what we’re considering for February:
Monthly subscriptions: 10% off per pack for automatic reorders
Bulk packaging: all the powder in one bag with a single-meal scoop
Given the pricing change, we’re thinking of offering a discount on automatic monthly subscriptions, in order to reward our repeat customers. This effectively replaces the bulk discount that used to reward larger orders.
We’ve also started gathering feedback from our repeat customers about some proposed packaging changes. The majority have responded in favor of switching to one big, resealable foil bag per pack, with a scoop that measures 1/4 of a day’s powder. This improves durability, shelf life, visual appeal, flexibility of meals, and has the potential to reduce costs and packaging waste in the long run.
What do you think? :) Let us know and help shape the future of Super Body Fuel!
That made sense back when you had to wait for months for your Soylent, but now you can get it right away.
At Super Body Fuel, we’ve honed an inclusive but minimal selection of product lines to cater to all needs, from cheap and tasty Schmilk, to dairy-free ketogenic Keto Fuel. But we still sell Schmoylent, simply because there are people who have been using it for a long time now, and they want to keep using it because it works for them and they like the taste.
It’s time to make a change.
Coming from a Paleo dietary background, Richard and myself at Super Body Fuel like to encourage lower-carb eating habits versus the more conventionally high-carb Soylent 1.x and Schmoylent. It’s been gratifying see Soylent’s carb content gradually come further and further down, until with Soylent 2.0 the carbs measure at just 33% of total calories – close to the carb count of our low-carb Light Fuel blend!
But we’ve kept Schmoylent at the 50/20/30 carb/protein/fat ratio that Soylent 1.0 introduced. And that no longer makes sense. If you want high-carb, Schmilk is a much better choice than Schmoylent – it’s cheaper, tastier, and if you can’t drink dairy milk than you can use soy milk instead. There’s no reason to have two high-carb products when one is clearly better in multiple ways.
And if you want Schmoylent because of the taste and you’d rather use oil and water instead of milk because of an issue with dairy and soy, we have a new solution for you:
A new Light Fuel, redesigned to have a higher protein content, along with the oat-based taste of Schmoylent, while still fulfilling its low-carb function. It’s basically a merging of Schmoylent and Light Fuel. You could call it Schmoylent if you want, but we’re going to call it Light Fuel. Now available at a Super Body Fuel near you! ;)
All our Light Fuel customers are enthusiastically on board with the upgrade, and our Schmoylent customers will be switching to the new Light Fuel, the high-protein Athlete Fuel, or the conventional Schmilk, depending on their needs.
That’s right, we’re now offering international shipping! :D
This is something people have been asking about since the beginning. It’s no wonder, since it’s really hard to find a hypoallergenic or ketogenic option like ours in Europe. We’re really glad to finally get our fuel to those who need it outside the US.
So far, we’ve had successful test shipments sent to Canada, France, Germany, Austria, and even Thailand. Now that we know it works, we’re officially opening to accept orders from anywhere in the world that USPS will ship to. So step right up! :)
Of course, international shipping can be expensive! When we only shipped within the US, we included shipping costs in the base price of each product and gave a bulk discount for ordering more at once, to approximate the cost savings of shipping more per package.
But now, we’re lowering our prices and charging for shipping separately, as shipping costs vary dramatically depending on where in the world you are ordering from and how much you buy. This means that the total checkout price will reflect the actual costs much more accurately.
Based on our numbers, a majority of people buy 1-3 packs at a time and will benefit from slightly lower prices with this change. If you buy 4 or more at a time, you won’t get as much of a discount as before. Our goal is to be transparent about the relative costs of each choice rather than encouraging the largest purchases possible.
Instead, we’ll have sales and introduce rewards for doing things that actually are beneficial, like setting up a subscription or sharing with your friends or bringing in affiliate sales. Should be fun. ;)
Anyway, we’d like to extend a warm welcome to our new international customers and thank all of our US customers for their continued support. If you haven’t already, make sure you take advantage of our 10% off New Year’s sale with the coupon code RESOLVETHIS before it expires on January 10th!
For $15, you get two different flavors of Schmilk – your choice – to try for three meals each. That’s six meals in total.
Of course, for the Sampler, the Schmilk you’re getting does not have the added vitamins and minerals of the real deal. So, it’s just a taste. But it’s a big enough taste to share with your friends! (Last-minute holiday shopping, anyone?)
So if you’ve been on the fence about Schmilk, this is your chance to try it, without a big financial commitment.
And especially for our loyal blog readers (thank you!) we have a special 20% off coupon code for your first Schmilk Sampler purchase:
Try it for $12 instead of $15. That should sweeten the deal a little. ;)
When Super Body Fuel first got started in June, we had a few customers ask us for a cinnamonKeto Fuel, or a plain, unsweetened version of Schmilk. We have always wanted to try to emphasize flavor here at Super Body Fuel, but we had to restrict the number of flavors due to our limited shelf space.
However, since our mixer makes such small batches we’re now able to start “tumbling” out the flavor options!
Now you can experiment with crazy flavor combinations to your heart’s content with the plain Schmilk and Athlete Fuel! Unless you just wanted a stevia-free version, then that’s fine too.
To show that we listen to our many faithful customers… James, we finally made the cinnamon versions! So far, they are Alex’s new favorite flavor for the Keto and Light Fuel recipes. The milk-based fuels are still my go-to, but the cinnamon does complement the rice protein taste of Keto and Light Fuel nicely.
Now every product is available in all four flavors:vanilla, cinnamon, chocolate, and plain!
Got a flavor idea you’d like to see? Let us know! If we get enough requests we’ll consider throwing them into rotation along with our standard flavors.
Oh, and if you’re curious about samples or sample packs, contact us directly at hello AT superbodyfuel DOT com. We’ll work out the details to send some your way.
Some famous people stopped by the Super Body Fuel factory the other day.
We’ve had a few customers stop by the factory before, just to check out our operation and say hi. It’s always fun to meet people in-person and show off what we’ve been working so hard to create.
But this is the first time we’ve had actual famous people in our factory.
Pendleton Ward is the much-beloved creator of the cartoon show Adventure Time, now in its seventh season. Back in June, he actually sent me a nice fan email after being inspired by one of my old games, The Love Letter. And in the process of trying to find my email address, he discovered Schmoylent.
As it happenened, he was visiting San Francisco for this indie game event called Day of the Devs, and wanted to buy some Schmoylent while he was here. So I invited him to a tour of the Super Body Fuel factory.
Turns out that Tim Schafer has lost a lot of weight by juicing in the past, so he asked me if I had a “fat guy” version. In fact, I did, I told him – it’s called Keto Fuel! Very popular for weight-loss, as it puts your body into a fat-burning metabolic mode called ketosis. He accepted a sample – chocolate, my recommendation – and a Schmoylent too, just for good measure.
Erik Wolpaw was not so fond of liquid diets, but revealed that he did in fact drink protein shakes as a post-workout meal at the gym. When I showed him the Nutrition Facts for Athlete Fuel, he expressed a grudging acceptance of the protein content (about 60g per meal), and I gave him a sample to try at home.
For Pendleton Ward, I just gave him as many different samples as I could find, so he could try all of them and see what he liked best.
So if you ever find yourself in San Francisco, please stop by the Super Body Fuel factory and say hi! Let us know ahead of time and we’ll make sure to have some free samples for you too. ;)
This means no more long wait times. If you place an order now, we’ll ship it out the next day if it’s in stock. Otherwise, we’ll make it over the next few days and ship it out to you once it’s ready, within two weeks at the very latest. Accordingly, we’ve updated the website to show which products are in stock and which are not, so you’ll know what to expect as far as shipping times. Yay! :)
Over the course of this month, we’ll be building up our inventory until we have a couple batches of each variation in stock at all times. At that point, every new order will ship next-day, unless a ton of people order the same thing at once!
In other news, you may have noticed that the product labels – complete with instructions and Nutrition Facts – are now visible on each product page below the main product image. We’ll be updating the product pages with more detailed nutrition information later, but we hope these labels will help answer some of your questions in the meantime. If not, just send us an email. ;)
So, we’re still making very small batches, and that’s slow. But we’ve finally made it through our backlog, and now we can begin to take advantage of the one benefit that comes with small batches…
That is, variety. Flavors. Popular flavors, experimental flavors, rotating flavors, limited edition flavors, seasonal flavors… All kinds of flavors.
We’re looking forward to ramping that up.Coming soon.
Yesterday, USPS picked up our first shipment of pre-orders, 43 packages in all.
We should be shipping out a couple dozen more by the end of this week.
This is a major milestone. The circle is finally complete! We’re leaving the runway. But we’re not yet at 30,000 feet.
Does it feel good? Yes. But the work has only begun.
As we’ve mentioned earlier, it will likely take another month or so to clear out all the pre-orders. By the end of October, we hope to have caught up with our backlog, to be shipping new orders next-day. We’re looking forward to that!
But in the meantime, we just have to crank it out. ;)
I’ll be posting the Nutrition Facts next. Stay tuned.
Appropriately enough, our first batch was a month’s worth of Schmoylent Vanilla, the first recipe we finalized earlier this month and one of our most popular options.
It took us about six hours. That’s an hour per pack, or about 12 minutes per bag. And that’s not counting prep or cleanup time. :p Let’s just say it turned out to be a late night at the factory for both of us.
Of course, it only took so long because we were still evaluating and solidifying our manufacturing process. We’re optimistic that we could get to three batches a day with a little practice. We’re already down to three hours per batch this week.
With a mixer that can churn through a thousand bags of product at a time, three batches a day would be plenty. But our mixer is small, making less than a hundred bags per batch, and in many cases less than fifty. That kind of production rate could be easily overwhelmed if we started getting more than ten orders a day.
But the more pressing concern is, “When am I going to get my pre-order?”
Good question! Many of you have already asked this, in fact. ;)
Based on our initial calculations, it will take us about 3-5 weeks before we’ve cleared out all the pre-orders from the last few months. We’ll start shipping on Monday, so those of you with June pre-orders should be seeing a package from Super Body Fuel on your doorstep soon, but July, August, and September pre-orders may take a few weeks longer.
We’re looking into ways to speed up the process, like hiring part-time help or working on weekends, so with any luck we may be able to shorten that timeline a little. But at our current pace, we expect we’ll be done shipping pre-orders around the end of October.
In other news, I’ve set up a nice system to track way too much information about each batch, in a convenient and mostly automated way. Most importantly, we’re recording the exact ingredients added, with lot numbers and actual measurements (individually confirmed and signed off by both of us, of course) so we know exactly what has gone into each batch and in turn, which batch has gone to which customer. Plus some extra goodies, like the starting (and ending) temperature and humidity, among other things. Why not, right? :)
For those of you waiting eagerly for the reveal of the nutritional details and ingredients for all the recipes, rest assured that I’ve got that information and I will be putting it up on the website soon – I’m just focused on putting the final touches on our shipping system so we can start sending orders out as soon as possible! Once we’re shipping, updating the website with all the latest nutritional information will be at the top of my list.
All the ingredients are in. That includes the Costco vitamins, which we will have to use until we can find a manufacturer willing to sell us a custom blend. Sadly, it turns out these vitamins contain trace amounts of gelatin, which means they are not animal-free, and therefore not vegan or even vegetarian. :/ For lack of a better option we will go ahead with these pills until we can get our own blend, but for any disappointed vegans who would like a refund in the meantime, we will do our best to oblige.
On a related note, I just found out that the Vitamin K2 powder that we bought to supplement the Costco vitamins contains sodium caseinate, which is derived from milk, and could cause problems for people who are severely allergic to dairy proteins. Because of our commitment to a completely hypoallergenic product and facility, we won’t be able to use this Vitamin K2 after all.
That’s unfortunate, because this was from the only Vitamin K2 supplier that would give us the time of day.
So it looks like we’ll have to find some hypoallergenic Vitamin K2 capsules on Amazon and grind those up along with the Costco vitamins. Thank goodness for two-day Prime shipping. :p
All the equipment is set up. An air conditioner and a small dehumidifier together keep the clean room below 50% humidity at all times, in order to minimize risk of spoilage for any of the ingredients that now line the shelves in airtight food-grade bins. We’ve got our chef coats and aprons, our gloves, masks, and safety glasses, and our expensive digital scales. We’ve got our cleaning routine down, with microfiber towels, a HEPA vacuum cleaner, and an alcohol-based sanitizer to obviate the need for water in the clean room. All the tools and containers are taken to the three-compartment sink, washed with soap and water, sanitized with chlorine bleach as per the industry standard, and left to air-dry overnight on the stainless steel wire shelving.
And we did a test batch with the mixer this week. Unfortunately, we discovered that it can only accommodate about 30 lbs of product before it starts to have issues mixing consistently. Yes, that’s only one month’s worth of Schmoylent, or two months of Schmilk, at a time. That’s not very efficient. On the bright side, that means we could easily introduce new flavor variations on an experimental basis, because of our small batch size. ;)
The recipes are almost ready. We’ve succeeded in achieving a smooth texture and stable suspension for all five variations, which I’m really happy about. There is almost zero perceptible grit even in Schmoylent, and Schmilk will now stay mixed all day without separating into layers.
At this point, we’re just finalizing the flavors for all of the recipes. We’ve got our vanilla, cinnamon, and chocolate dialed in for Schmoylent already, and we’ll be testing flavors for the remaining variations over the next week.
I’m proud to say that we’re using only entirely natural, authentic flavor ingredients for our recipes, sourced from Starwest Botanicals. That means vanilla extract from actual vanilla beans, ceylon cinnamon from Sri Lanka for the lowest possible coumarin content of any cinnamon variety, and Dutch-processed cocoa for a richer chocolate taste. And they’re all organic.
If all goes well, we hope to publish the final recipes and nutrition facts later this week, and start shipping next week. At that point, it will probably take a few more weeks to ship out all the pre-orders from the last three months. But once that’s out of the way, we can finally achieve a turnaround time of only a few days for each new order.
We’re so close! I’m looking forward to getting this wheel turning.